At Ivie, we've always championed proactive wellness, and this transformation takes our mission to a whole new level. Becoming part of H&B&Me allows us to expand our offering, involving health testing and more, to better serve our customers’ needs. With over 150 years of experience, our goal remains the same: to add quality years to life. This transformation allows us to adapt to better serve your evolving wellness needs.

So, what can you expect from H&B&Me?

Biological age: Reclaim your age. We'll help you discover and aim to slow down your biological aging through evidence-based strategies and interventions to support your overall health and wellness.

Personalised approach: Our innovative app will serve as your personal wellness companion. Expect tailored resources on energy and improving sleep, to mindfulness and whole-food nutrition.

Expert guidance and support: Access expert knowledge to guide you every step of the way. From blood tests to achievable goal-setting, our team of doctors and nutritionists are here to help.

Daily wellbeing boosts: H&B&Me inspires you to make small yet impactful changes to your daily routine. With progress trackers, delicious recipes, energising workouts, guided meditations and more, you'll have everything you need in the palm of your hand.