If you are a new user please visit your App store by clicking here or Google Play store by clicking here and download the H&B&Me app. During the download process you will be asked to subscribe to the premium features if you wish to. 

If you are an existing user please open the H&B&Me app and you will notice that certain areas of the app will be greyed out and not viewable. If you wanted to gain access to these areas you be able to subscribe using the prompt on the screen.